PhotoShelter Releases “The Photographer's Outlook on 2013” Survey Results
Back to the Article
by BWW News Desk
PhotoShelter (http://www.photoshelter.com), the worldwide leader in photography portfolio websites, sales and marketing tools for photographers, today published results from an inaugural survey, The Photographer's Outlook on 2013. The survey results offer an in-depth look at photographers' top business and marketing goals, investment plans, revenue expectations, plus challenges they anticipate in 2013. Key learnings, including an infographic capturing major insights, can be accessed directly here: http://bit.ly/PhotogOutlook2013
The Photographer's Outlook on 2013, also presented in this infographic reveals that photographers are optimistic about this year. Although many are still challenged to find new clients, they feel encouraged about their business prospects and plan to dedicate time and resources to marketing, solidifying their online presence, and growing their bottom line.
Additional findings from The Photographer's Outlook on 2013 survey includes information on:
Revenue and Spending:
Business Tools & Planning:
Alongside the survey results, there are also helpful tips and resources, including insights on marketing, business strategy, and revenue-building. Photographers can use these tips to reach more clients and grow their business in 2013.
The Photographer's Outlook on 2013 survey consisted of 46 questions fielded in November 2012 to the PhotoShelter community, which includes users of PhotoShelter's product and members of the photography community at large who receive PhotoShelter's monthly newsletter. Over 5,000 professional and aspiring photographers worldwide responded to the survey.
The Photographer's Outlook on 2013 joins PhotoShelter's ongoing series of free business guides for photographers and marketing professionals. PhotoShelter's e-book library includes 25+ educational guides including topics such as social media, email marketing, and starting a photography business. All can be downloaded here: http://bit.ly/psresearch.