Stella Artois Launches New Campaign with Annie Leibovitz to Premiere at 2013 Sundance Film Festival
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by BWW News Desk
Stella Artois announced today that photographer Annie Leibovitz has harnessed her legendary creative talents on behalf of the iconic Belgian beer. Leibovitz recently shot a new campaign for Stella Artois that will be formally unveiled at the 2013 Sundance Film Festival.
To celebrate this new collaboration, Stella Artois will hold a launch party to unveil the work at the Sundance Film Festival, of which it is the official beer sponsor. British actor Noah Huntley , who stars in the ad alongside Ukrainian model Tanya Ruban , will host; Leibovitz's work will serve as the visual centerpiece of the party. Stella Artois has also engaged with a global mix of influential, well-trafficked bloggers who use photography as their medium. These bloggers were asked to develop images of timeless beauty and their work will be displayed at Sundance.
The Annie Leibovitz campaign launch party will be one of several events Stella Artois will host this year at Sundance. From Thursday, Jan. 17, through Sunday, Jan. 20, Stella Artois will host events - including press conferences for films screening at Sundance, food tastings with famed chefs, evening receptions and much more - at three different event spaces in Sundance. These include Studio Stella Artois, the Stella Artois Cafe and the Cutting Room.
From there, Leibovitz's work will appear in GQ, Elle and Vanity Fair, beginning in February 2013.
Stella Artois has also created an online experience, Studio Stella Artois, to celebrate timeless beauty and to showcase the experts who bring it to life. The site can be accessed via www.stellaartois.com/lasociete. Beginning on Jan. 18, it will feature the stills from the Annie Leibovitz shoot, as well as stylish "behind the scenes" films featuring interviews with the subjects, stylists and craftsmen behind the Leibovitz campaign.