Art studio, gallery and social club, FACTORY WEST, will be opening in West Hollywood at 7811 Santa Monica Blvd. The revolutionary new venue redefines the notion of creative space, reviving the spirit of pop art icon Andy Warhol's legendary New York City studio, the Factory. By day, the space will function as both a live studio and gallery for renowned contemporary street/pop artist and co-founder Louis Carreon; by night, FACTORY WEST will host exclusive events, private dinners and art parties with attendance via invite and membership only.
FACTORY WEST will also offer patrons and guests a selection of high-end cocktails compliments of Marquis Vodka in the Libertine Lounge - a space within the venue that encourages revelry while paying tribute to free thinkers and artists alike. "We are incredibly excited to be working with Marquis Vodka as The Libertine Lounge, our dedicated cocktail bar," says FACTORY WEST co-founder Chris Hemerlein of MDCI GROUP. The vision for the lounge flows directly from the ideas formed during the legendary events at Warhol's New York City studio.
The gallery will feature pieces by Louis Carreon, whose work is influenced by Jean-Michel Basquiat, "a disciple of Warhol's," says his manager. The project has been a long- time vision of the artist and Hemerlein is "thrilled to finally be bringing it to life." The co-founder adds, "Carreon's work and vision for this space not only embodies the very spirit of the original Factory but brings its legacy in a fresh and exciting direction."