One of the most common questions for sports teams and brands alike is: How can we get all of our fans and consumers united in one meaningful, social, and interactive way? Enter Picture Mosaics' new Social and Interactive Photo Mosaic Platform 5.0.
From the Fenway Park 100th Anniversary Mosaic to the Falcons Rise Up Mosaic to the American Diabetes Association Mosaic, this new photo mosaic platform was used to bring fans and supporters together. The built in viral and social nature of each of these mosaics were paramount in making all of these campaigns a huge success.
Taking a closer look at one of the activations, it is clear that having a common goal of submitting photos and completing the mosaic took the social concept to the next level. In just a 3 week period, over 35,000 photos were submitted through Facebook, Twitter hashtag, Instagram hashtag, and mobile. To add fuel to the flame, a top 'liked' leader board for the most popular photos spurred sharing to a viral level.
How do you improve on the most interactive photo mosaic platform? That was the question posed to Albert Charpentier, the founder of Picture Mosaics. He explained "Our goal is simple, continue to build social and interactive ways for fans to come together artistically. I strongly believe that our latest mosaic platform accomplishes this on many levels." Later, when discussing specific activations, he stated, "Our Social and Interactive Platform 5.0 was a perfect fit for the Atlanta Falcons and allowed them to unite fans in a fun and meaningful way."
Quickly giving the new platform a spin, it is clear why this version deserves a few more accolades. On the surface, some of the new and polished features include: (1) a dynamic pop-in and pop-out animation, (2) a sleek dedicated mobile interface with improved HTML5 support, and (3) a brand new search results photo tour mode.